LUNCH & LEARN: Marketing Analytics and AI

Join us for this Lunch & Learn session where we take the theory of using AI for marketing analytics and make it actionable using AI-powered tools and automation.

In this session, Crys Black and Melissa Reeve will get hands-on, exploring the tools, platforms, and AI-powered prompts you can use to streamline marketing data analysis, reporting and dashboard creation to move from data to insights in record time.

We'll be covering:

• The AI Marketing Analytics Landscape
• AI Marketing Analytics for your Website
• AI Driven Dashboarding and Reporting
• Using AI tools in SalesForce and Hubspot
• Real World Wins with AI + Marketing + Analytics

Crys Black is a seasoned leader with 25 years of experience in the tech industry and 20 years in marketing, specializing in the integration of data and automation. With a track record of transforming startups, Crys has led operational transformations at multiple startups, driving tenfold growth in lead generation. Her expertise spans global markets, shaping scalable frameworks that optimize revenue operations and product portfolios. With a focus on AI, cloud, and automation, Crys is passionate about leveraging technology to drive business innovation and operational efficiency.

Melissa Reeve focuses on the processes and structural changes needed for AI Integration at Scale. Before co-founding MarketingFrontier.ai, Melissa co-founded the Agile Marketing Alliance, where she played a pivotal role in shaping the future of Agile Marketing. Melissa’s deep expertise in both Agile and AI uniquely positions her to guide organizations through the complex landscape of AI adoption, with a focus on empowering teams and optimizing workflows. Melissa lives in Boulder, CO USA with her dogs, husband, and a couple of sassy chickens.