5 AI Skills That Will Define the Future of Marketing

We all know AI is the future of marketing... but what’s the future for marketers? Join us for this Lunch & Learn as we uncover the five AI skills that will be essential as AI becomes more prominent in marketing.

This session is about the skills that will truly set you apart. We’ll have a panel of experts:

• Discussing why these skills are needed in an AI-forward marketing organizations
• Actions marketers can take to increase their skills in these areas
• A demo of the AI tools and learning platforms that support these skills

Move from confusion to clarity around where to put your time and energy when it comes to AI upskilling as a marketer (guess what? prompting isn't on the list 😳).

We'll also to a resource exchange with attendees, so we can compare notes on where to find the best (free??) learning opportunities.

Key Takeaways:

• The five AI skills every marketer should be learning (before everyone else catches up!)
• What actions to take to move forward developing those skills
• Where to access the best learning tools and platforms for Marketing AI

We're excited to welcome Summer DuBois-Lenderman to our panel!

Summer is a marketing executive and creative operations leader with deep expertise in AI-driven marketing workflows. As the Director of Operations and Agency Innovation at Public Label, she specializes in integrating AI into marketing processes, optimizing efficiency, and managing large-scale campaigns. With a background in experiential marketing, project management, and creative operations, Summer brings a strategic and practical approach to the evolving intersection of AI and marketing.