LUNCH & LEARN: Operationalizing AI in Marketing

You’ve taken the first steps with AI and now you're probably asking, “What comes next?”

This Lunch & Learn session is all about moving beyond the pilot phase and turning your AI initiatives into a structured, scalable approach that delivers real impact for your marketing organization.

Join us as we focus on the key people, structures, and processes needed to make AI a success in your organization.

We’ll explore practical, actionable steps to:

• Building the lightweight infrastructure to support AI at scale, including AI Leads, AI Knowledge Hub, and AI Activation Hub.
• Using the middle-out strategy to ensure AI initiatives are aligned with both leadership and team needs
• Overcoming resistance to AI by laying the groundwork for culture change and getting buy-in from key stakeholders.

Plus, we’ll have a special guest, Max Lenderman, who will share his hands-on experience with operationalizing AI at GRM Agency, a 680-person company.

As always, we’ll leave plenty of time for peer learning and resource sharing, because we all know we’re learning together on this AI adventure!

Key Takeaways:

• A clear process for scaling AI across your team.
• Practical steps for overcoming common barriers to AI adoption.
• How to ensure alignment with your business strategy, even as you scale.

We can't wait to see you there!