4th Marketing AI Pulse

Ever thought about what AI could really do for your marketing? At the 4th Marketing AI Pulse event in Atlanta, we’re breaking through the buzz and diving deep into strategies and tactics that don’t just adapt to change—they lead it.

Follow the pulse on LinkedIn and Instagram and be part of the movement shaping marketing.

AGENDA
Gear up for a power agenda built to spark ideas, inspire action, and push AI innovation in marketing forward.

1:00: Doors Open and Registration (Attendees are welcome to arrive early and work from Atlanta Tech Park before the event at no cost. Ample workspace is available.)

1:30 – 2:15 PM: Connect and Mingle: Mingle over snacks, soft drinks, tea, and coffee while making meaningful connections. Plus, new this time, dive into interactive booths showcasing cutting-edge AI MarTech—stay tuned for the lineup!

2:15 – 2:30 PM: Welcome Community: Making AI Work for You by Aby Varma, Founder, Spark Novus and Marketing AI Pulse Community
Attendees will be welcomed into the community and introduced to this event’s theme—unlocking how AI and agents can work for them. Aby will be joined by Amy Mangan, Market Director at Robert Half, for a brief conversation about the future of work.

2:30 PM - 3:00 PM: Agentic Marketing: Trailblazing with Agents by TJ Gephart, Agentforce Success Engineer & Senior Manager and Heather Stables, Senior Product Manager, Marketing Cloud, Salesforce
Agents are here but what does that really mean for your marketing team? Join us to learn how Agentic AI will transform customer experiences and marketer productivity as we look at the foundational needs and key use cases leading to impactful agents.

3:00 PM - 3:30 PM: The Road to Self-Driving Marketing Is Paved with Data by Peter Cloutier, Head of Solutions Engineering, Improvado
Marketers don’t want analytics—they want insights. Peter draws a powerful analogy between self-driving cars and self-driving marketing analytics to show how AI takes over the grunt work of data prep. Discover how AI agents and modern ELT platforms eliminate manual reporting, enforce hygiene, and speed up decisions. Let AI handle the heavy lifting—while humans stay in the driver’s seat, setting goals, guardrails, and the vibe.

3:30 PM - 4:00 PM: Your AI Dream Team and You: When to Automate, Augment, and Orchestrate by Phil Lakin, Head of Enterprise Innovation, Zapier
AI isn’t just a tool—it’s a team. In this hands-on session, Phil will build live AI agents and workflows, showing when to automate tasks, augment human work, or orchestrate both. Walk away with a clear framework to deploy AI effectively in your operations.

4:00 PM - 4:15 PM: Quick Break (Selfie Time)

4:15 PM - 4:45 PM: AI for Sales and Marketing Alignment: 3 Practical Steps to Faster Revenue by Jeff Pedowitz, President and CEO, The Pedowitz Group
AI is transforming marketing and sales alignment with practical strategies to close the gap, accelerate lead conversion, and drive measurable revenue. This session dives into how AI removes friction between teams, streamlines workflows for faster conversions, and integrates seamlessly without a tech overhaul. No fluff—just execution. Bring your questions for a fast, tactical discussion that delivers real impact.

4:45 PM - 5:30 PM: Panel Discussion: AI in Marketing: Stories from the Real World
Explore how AI is transforming marketing with real-world insights from creative, strategic, and data-driven leaders. Panelists include:

• Christian Herrity, Creative Director, AI Lead, Accenture Song
• Joe Oquist, Senior Digital Transformation Leader, Verizon
• Nadia Davis, VP of Marketing, CaliberMind
• Mike Ensing, CEO and Co-founder, Revere
• Morgan Doyle, Category Experience Manager, The Home Depot (Moderator)

5:30 PM - 6:30 PM: Happy Hour
Enjoy an evening of great conversations, hors d'oeuvres, beer, and wine at our happy hour—sponsored by our friends at MarketScale!

NOTE: All speakers and time slots are subject to change.