Training: Artificial Intelligence (AI) for Marketing Professionals

AI is transforming the marketing landscape from how content is created to how campaigns are executed and optimized. This course gives you both the foundational understanding and practical skills needed to apply AI across your workflow. You'll gain fluency in the tools shaping the future of marketing and walk away with tangible assets built during the session.

Whether you’re exploring AI for the first time or looking to go beyond experimentation, this experience will help you confidently integrate AI into your marketing approach, both strategically and responsibly.

Scholarships: If you’re currently between jobs, you may qualify for a complimentary or 50% discounted scholarship. Scholarships are sponsored by Spark Novus and limited spots are available. Please complete the application form at: https://forms.gle/dqqfx1R3AaFxvbry6

What You’ll Learn

• Understand what AI is (and isn’t), and how it applies to marketing
• See how AI is already reshaping the marketing ecosystem
• Use a framework to identify and prioritize high-impact AI use cases
• Apply AI responsibly, with attention to accuracy, bias, and brand trust
• Build a Custom GPT tailored to a marketing scenario
• Automate a marketing task using n8n
• Observe how AI is transforming design (Canva) and video workflows (Descript)

Key Takeaways

• Strategic approach to AI adoption and hands-on experience
• Prompt more effectively using advanced techniques
• Build your own Custom GPT for content creation
• Create a simple automated marketing AI workflow
• Learn to evaluate AI tools based on strategic fit
• Understand ethical and responsible AI adoption in marketing

Who Should Enroll

• Marketing leaders
• Content marketers and copywriters
• Digital and growth marketers
• Marketing ops and automation specialists
• Brand, communications, and creative professionals
• Anyone curious about AI's role in marketing

Course Format

• Live, instructor-led workshop
• Includes hands-on training + tool demos
• Laptop required
• ChatGPT Plus subscription required
• A Gmail account required for automation exercises
• Lunch and snacks will be provided

Certificate

• A digital certificate of completion will be provided to all participants who attend and complete the course.