Come and join a robust discussion about Sales & Marketing Alignment

Introducing the Oracle Marketing Lab

Session One: Recalibrating Sales & Marketing - how to turn a traditional frenemy into your new BFF.

Register here on Meetup.com or here on our Events page (http://events.marketingcube.com.au/20170810-SYD-Oracle-Marketing-Lab-Meetup) and opt-in for future events likes this.

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Please join us for the first in a series of insightful, thought-provoking and practical discussions over canapés & drinks. We’ll hypothesise, test and analyse the results of today’s modern marketing techniques and technologies.

Is the age-old conflict between sales and marketing alive and kicking at your organisation? Or, have you dispelled the myth?

The commercialisation and modernisation of marketing has aided alignment between the sales and marketing, as has the shift in buyer behaviour toward a more digitally informed and qualified lead management process.

With both sides of the table now owning the sales funnel and technology enabling cooperation across the entire customer lifecycle, we thought it was time to bring sales and marketing together for a celebration of our joint wins and to discuss areas in which we may still need some improvement.

Is your sales or marketing colleague a frenemy or your new BFF?

Please join us in the discussion when we’ll...

• Diffuse the feud by aligning our goals and measures

• Master the sales funnel: automating lead generation, nurture and conversion

• Re-evaluate reporting and visibility for sales enablement