Marketing Science Event at Trinity Business School

Welcome to our first Marketing Science Meetup in Dublin!

We are excited to welcome you at Trinity Business School, where we will discuss all-things marketing science!

Our agenda dives into Attribution Modeling, featuring a concise presentation on the distinctions between Heuristic (rule-based) models and Ensemble (data-driven) models, followed by an engaging fireside chat with a leading multi-touch attribution provider.

We are excited to see you all!