#2 Marketing Science Event at Trinity Business School

Marketing Measurement and AI: The Future of Marketing Automation

Join us for an exciting and insightful evening at the Trinity Business School's Marketing Science Meetup! We will explore the intersection of marketing measurement and AI, understanding its growing impact on advertisers and how companies are leveraging AI for smarter decisions.

Session 1: The Foundation of Marketing Measurement in an AI-Driven World
We'll kick off by setting the stage on how marketing measurement has evolved with AI technologies, its implications for advertisers, and how businesses are adapting to this new landscape.

Session 2: Guest Speaker: Kingsley Kelly – Founder & CTO of Glitch
We’re thrilled to have Kingsley Kelly, former Google engineer and now the founder of Glitch.ai, as our guest speaker. With over five years at Google and his current work pioneering the future of marketing automation, Kingsley will share his expertise and insights on how AI is transforming the industry.

Event Details:
📅 Date: Wednesday, March 26th, 2025
🕕 Time: 6:00 PM
📍 Location: Business School, Room 435, Trinity College Dublin

Whether you’re a marketer, data scientist, or just curious about the power of AI in marketing, this event is not to be missed!