Marketing Mix Modelling Made Simple

## Marketing Science Meetup × Marketing Institute Ireland, free Lunch & Learn for MII members.

## Marketing Mix Modelling Made Simple. A Practical Walkthrough for Modern Marketers

#### Thursday 14 May 12:30pm

Recent HBR research found that while 87% of organisations see MMM as important, only 28% are effective at turning insights into action.
This session cuts through that gap: we’ll demystify Marketing Mix Modelling, walk through how to run one for your business without a PhD-sized team, and show why MMM done simply and well is the future of marketing measurement in a privacy-first world.
You’ll leave with a clear mental model of MMM, a step-by-step blueprint to get started, and the common pitfalls to avoid.

### Presenting: George Filippou

George is a PhD candidate in the Department of Statistics, adjunct professor and founder of MarSci (mar-sci.com), where the mission is to democratise marketing measurement.

Previously Lead Marketing Scientist at TikTok, he has built MMM and data-driven attribution algorithms used by some of the world's largest advertisers. Now he focuses on making rigorous measurement accessible to every marketer, not just those with a data science team.

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