Intro to A/B testing 101

Marketing Science Meetup × Marketing Institute Ireland, free Lunch & Learn for MII members.

Intro to A/B Testing 101 - How to Run Experiments You Can Actually Trust

Thursday 16 July, 12:30pm

This course equips participants with the skills to design, execute, and interpret A/B tests effectively, while highlighting the common pitfalls of relying on attributed data for decision-making. Through practical guidance on identifying ideal use cases and structuring well-formed experiments, attendees will learn how to draw confident, data-driven conclusions from their results.

Presenting: Patrick Kennedy
Patrick is Head of Global Scaled Measurement at Pinterest and a marketing scientist with 15 years of experience helping brands turn rigorous measurement into growth, across both brand and performance, and from SMBs to enterprise.
At Pinterest his team develops measurement thought leadership, partners with product to validate new ad solutions, and builds the education and tooling that make effective decisions repeatable at scale. Few people explain this stuff as clearly.

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