Driving Revenue Through Content Marketing

Producing content is easy- linking it to revenue is hard.

So why would you want to do that? Because producing content costs money and resources, and without a solid link to revenue, sooner or later, you'd struggle to justify resources.

For our July 21st event, we are excited to have Delijeh Snyder- Anaplan's current Director of Content Strategy and Principal at BrillContent - sharing her expertise in connecting content marketing to revenue goals:

1. A summary of the key ingredients you need to set up content marketing for revenue impact:

a) Translating business goals to content marketing goals
b) Buyer’s journey audit and content map
c) Distribution plan
d) Tech stack
e) Measurement and reporting
2. Deeper dive on tech stack, measurement, and reporting

a) A single hub for content (no matter who content consumer is)
b) Tech stack connection (marketing automation and CRM)
c) Linking content to pipeline and revenue
d) Common pitfalls
Speaker bio:

Delijeh Snyder is the Content Strategy Director at Anaplan, and Principal at BrillContent, a content marketing agency. She’s been building and leading content marketing functions for tech startups as well as consulting companies for the past 10 years. She is passionate about turning content marketing into a growth driver for tech companies and using content to break down silos between the marketing and sales teams.

Delijeh holds a master’s degree in strategic marketing from the University of Wollongong in Dubai. Her friends and family say she is a great cook, but it’s not always worth it because she leaves the kitchen a mess when she cooks. In addition to cooking, she loves hiking with her Goldendoodle, Dublin. She currently lives in San Francisco, but before that, she lived in Dubai, UAE for 10 years.

LinkedIn: https://www.linkedin.com/in/delijeh/