Marketing Talk: Learn - Applying Behavior Science to Marketing with Phill Agnew


Details
There’s not enough science in product marketing.
All too often, it’s based on hearsay or unproven ideas. In this talk, Phill Agnew, Host of Nudge – the marketing science podcast, talks about how to apply consumer psychology and behavioral science at a strategic and tactical level with your product marketing.
He'll share how one line of text can dramatically change a product marketing campaign, the reasons why several product launches fail, and why he told 10,000 people his podcast was crap.
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Marketing Talk: Learn - Applying Behavior Science to Marketing with Phill Agnew