Boost Your Visibility with PR

Most professionals and business owners overlook PR, assuming it’s only for big companies or major product launches. The truth? Strategic PR is one of the fastest ways to build credibility, attract opportunities, and expand visibility — at any stage of growth.

You’ll learn:

• The real role of PR (beyond media mentions)
• Common mistakes that keep people invisible
• Three simple ways to start using PR today
• PR in the age of AI

About the Speaker
Colleen Martell is a seasoned PR and communications strategist who has guided more than 150 companies — from fast-growing startups to global enterprises — in elevating their visibility. As founder of Message Shapers and longtime head of Martell Communications, she has led media relations, brand positioning, and thought-leadership programs that have helped technology companies and business leaders gain recognition, credibility, and influence. Colleen brings practical PR strategies and decades of experience to help professionals understand how to use communications as a true growth driver.