How Great Online Video Wins New Customers in Our Low-Attention Age

NOTE: Formally register at this link (https://www.eventbrite.com/e/how-great-online-video-wins-new-customers-in-our-low-attention-age-tickets-37214081319)

https://www.eventbrite.com/e/how-great-online-video-wins-new-customers-in-our-low-attention-age-tickets-37214081319

Google employee Ben Polk, out of the NYC office; will discuss trends, statistics and tips on using video in your marketing efforts. Online video--specifically mobile video--has exploded and is now the critical medium for efficiently reaching new customers and telling them about your business. At the same time, attention spans are at an all-time low, and online viewers will skip or 'swipe' anything that doesn't hold their interest after just a second or two. Having the right video content is key but it doesn't require a Hollywood level production budget. Experts from YouTube will provide tips and show examples of great online video that you can use to grow your business, as well as next steps for you to create or improve your video strategy."

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Ben has been in marketing and strategy for the past 10 years where he has worked at agencies, start-ups, and now Google. He's been with Google for over 3 years, and is a Video Product Expert. His expertise is in supporting and educating advertisers with YouTube to help them achieve their goals and grow brand awareness. This knowledge also includes the Google Video Partners, GVN, YouTube Kids, and much more.