Finding New Customers with Lead Scoring

Lead Scoring allows you to understand which prospective customers are ready to buy from you NOW. You may have hundreds or thousands of people who are working with your database, but how do you define which customers to contact?
In this session we’ll talk about the different methods to understand how to handle scoring, and which ones apply to your business.

• How do you use Lead Scoring to qualify your potential clients?
• What are the requirements to properly build a Lead Scoring Model in your business?
• What else can you do with your marketing once you've set up a Lead Scoring Model?