Lead Scoring

It’s our pleasure to invite everyone interested in marketing automation to the next MeetUp hosted at BrainRider office located at 386 Huron St. M5S 2G6 where we will focus on lead scoring. The presentations will be:

B2B Lead Qualification

Presented by Scott Armstrong (http://ca.linkedin.com/in/rscottarmstrong), Partner at BrainRider (http://www.brainrider.com/)

The B2B lead qualification process is worth the effort, but it requires a focus on developing the right content, the right calls to action, and tracking sales readiness actions in your marketing automation platform. Learn how better sales readiness qualification can help you reach your lead generation objectives during this practical how-to session which covers how to:

• Find the sales ready leads in your prospect list

• Target sales readiness with the right content

• Identify sales readiness: tiered calls-to-action

• Track sales readiness in your Marketing Automation Platform

• Three real world examples

Behavioral and Demographic Lead Scoring

Presented by Dan Radu (http://ca.linkedin.com/in/danradu2000), Marketing Automation Consultant and Founder at Macromator (http://www.macromator.com)

Learn to identify and score the ready to buy leads using both their profile and online engagement. The presentation will cover best practices for lead scoring based on Marketo triggers and tokens plus a few examples for when lead score should decrease to disqualify leads.

The examples provided in Marketo and Sales Insight solution for CRM can be applied in other marketing automation software you would like to use.

Each presentation will be 30 min including Q&A followed by a networking event. We are sure you will find the MeetUp informative with insightful takeaways to make your marketing automation run better. See you there!