ABM Ops: Finding, Building, & Presenting Metrics that Matter

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MarTech Toronto Community is teaming-up with Account-Based Marketing Toronto Community to bring you a special virtual event on on very hot topic:

ABM is a very important strategy, but how do you keep a crystal clear focus on your target accounts and target demand? What will your executive leadership need to see on their ABM Dashboard? How do you prove where you need to focus?

In this webinar, Heidi and Dan will present how to plan, build, and present your ABM metrics. You’ll learn how to create an Account Hub Dashboard and the whole process of how to segment your data, fill in the missing account data and what metrics to focus on. Join us for a very practical session which bridges the gap between ABM strategy, tactics and data.

Agenda:
5 min Introductions
5 min Quick ABM Overview
10 min Define Target Accounts
5 Min How to Build Your Audience
10 min Metrics That Matter
10 min Q&A

Stay safe, healthy and focused!