Growing Your Audiences: Harnessing First-Party Data in The Cookiepocalypse

Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Join our webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences. Join our webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.

## Prepared For The Third-Party Cookie Demise?

Google is starting to depreciate third-party cookies in 2024 with them already having been disabled for 1% of users with a full stop for all users by end of Q3. This is going to have an impact on audience creation and targeting.
In this webinar, learn how gathering first-party data in the cookieless world and explore how the strategic use of transactable ads and customer data platforms (CDP) will help ensure your survival in a cookieless environment while also reducing friction and foster trust with your customers.

### What you will learn

• Ways to Survive and Grow in a Cookieless World
• The Importance of Building First-Party Audiences
• How To Streamline First-Party Data Collection
• Leveraging Your First-Party Customer Data with CDP:

See a live demo showcasing innovative strategies that you can implement to incentivise your customers and grow your first-party audiences.

Have your questions ready! Our customer data specialists will be responding to the Q&A chat box.