Join us for our next MarTech London event, where we dive deep into Realising CDP Value Through Use Case Enablement. This session will feature special guest host Richard Barker from South Western Railway, who will share insights into their ambitious three-year data and CDP use case strategy.

Richard will walk us through how SWR is leveraging data growth, MarTech architecture, and strategic use case execution to drive tangible business impact. From customer engagement to operational efficiencies, he will present real-world examples of use cases that are being successfully implemented.

Additionally, we will explore the role of AI in enabling CDP-driven use cases - unpacking how advanced machine learning models, predictive analytics, and automation are enhancing customer experiences and business outcomes.

### **Key Takeaways:**

✅ Insights into SWR’s three-year CDP strategy and data growth plan
✅ Real-world use cases demonstrating the value of CDP implementation
✅ The evolving role of AI in enhancing customer data activation
✅ Best practices for aligning MarTech architecture with business success

Don’t miss this opportunity to gain practical insights, network with industry peers, and learn from real-world CDP use cases.
Register now to secure your spot!

### **+ Bonus Speaker**

**Ian Pilborough - Principal Solutions Consultant**
Ian Pilborough is a seasoned Customer Data Platform (CDP) expert and Principal Solutions Consultant at Tealium, specialising in helping businesses leverage their data to build stronger connections with customers. With a deep expertise in data integration and personalisation, Ian has earned a reputation for driving impactful solutions that enhance customer experiences. A four-time #1 Performing Solutions Consultant in EMEA, Ian is known for his strategic insights and technical expertise, empowering organisations to unlock the full value of their data.

In his session **"Realising CDP Value Through AI"**, Ian will explore the critical role of AI in driving CDP-driven use cases. He will unpack how advanced machine learning models, predictive analytics, and automation are transforming the way businesses enhance customer experiences, streamline operations, and achieve better business outcomes. Attendees can expect practical insights into how AI and CDPs work together to deliver personalised, data-driven strategies that improve customer engagement and business performance.

Dexata

Martech London

martech-london

Career & Business

Marketing

Online Marketing

Digital Marketing

Marketing Automation

Marketing Technology

Data Driven Marketing

Mobile Marketing

Sales

B2B Marketing

Richard Barker is the Data Transformation, Partnerships and Events Manager at South Western Railway (SWR). Richard is a seasoned Subject Matter Expert in data transformation, dedicated to optimising media reach, cost efficiency, and relevance across CRM, digital, and social channels. He plays a crucial role in shaping and promoting SWR’s data-driven strategy, ensuring impactful and measurable outcomes. His expertise in product innovation is evident in the successful creation and management of the SWR Rewards program, which has encouraged incremental journeys by offering over 150 customer rewards.

Martech London

Realising CDP Value Through Use Cases

Martech London

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