Join us for our next MarTech London event on Wednesday June 25th, where we explore how to drive business value by connecting analytics, AI, and real-time decision-making. We’ll unpack how leading organisations are moving beyond dashboards - towards insights that drive action and value.

This session sponsored by MoEngage features special guest speakers **Priya Verma,** Data Analytics Implementation Engineer at Compare the Market, **James Atkins**, CEO at Synthetiko and **Rob Burbeary**, VP Sales for Europe at MoEngage, who will be talking about practical realities of architecting AI-ready systems and applying analytics to solve high-impact business problems.

This session will provide you with insights on how to:

* Translate analytics into operational wins and business value.
* Build scalable, AI-ready MarTech infrastructure.
* Leverage AI without getting lost in complexity
* Leverage predictive insights for smarter marketing and impactful change.

RSVP now to connect with fellow MarTech professionals and leave with practical ideas you can apply straight away.

**Speakers**
**Priya Verma** **\|** [LinkedIn](https://www.linkedin.com/in/priya-verma-32981b138/)
*Data Analytics Implementation Engineer, Compare the Market*

**About her talk "GA4 App Tracking with Firebase"**
Priya will dive into GA4 app tracking with Firebase, covering both technical setup and reporting. This session will reveal crucial insights often missing or poorly documented in Google’s resources. This will help Engineers, and the analytics team deliver accurate analytics for APPs and gain trust in the data set.

**About Priya:** Priya Verma is a Digital Analytics Implementation Engineer with around 8 years of experience in analytics, reporting, and measurement. She has worked across a range of industries, including media and entertainment, financial services, and e-commerce. Priya is passionate about public speaking and aspires to pursue it more actively in the future, with the goal of sharing insights and connecting with audiences in meaningful and impactful ways.

**James Atkins** \| [LinkedIn](https://www.linkedin.com/in/james-oswald-atkins/)
*Chief Executive Officer, Synthetiko*

**About his talk:** "**Teaching Machines to See What Marketers Miss"**
In this talk, James explores how AI has evolved from powering search engines to solving complex marketing problems. He shares the journey of building a custom AI model that goes beyond dashboards, reconstructing user journeys and surfacing insights traditional analytics often overlook.

**About James:** James Atkins, the Director of Synthetiko, is a hybrid seasoned technology leader with deep expertise in enterprise architecture, deep learning, and analytics. With career-spanning roles at Pierian, Denovi, Vodafone, Pernod Ricard and Quadient, James will walk us through the practical realities of architecting AI-ready systems and applying analytics to solve high-impact business problems.

**Rob Burbeary** **\|** [LinkedIn](https://www.linkedin.com/in/robburbeary/)
*VP Sales for Europe, MoEngage*

**About his talk:** "**Marketing in the Age of AI: Real-time Engagement and Personalization"**
The future of marketing is here, and it's deeply personal and relentlessly real-time. This session will reveal how advanced AI is transforming customer engagement, moving beyond generic campaigns to deliver hyper-personalized experiences that truly resonate. Discover how to foster genuine connections with every individual, driving sustained growth in today's dynamic digital landscape.

**About Rob:** Rob Burbeary is the VP Sales for Europe at MoEngage. He brings extensive experience in Sales, and MarTech. Rob has extensively worked on establishing and scaling operations in regions including the Nordics, Benelux, Israel and Spain, building ARR exceeding $15M. Rob is passionate about coaching and scaling high-growth teams.Rob is based in London and focused on scaling the MoEngage growth story in Europe.

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From Data to Decisions: Driving Value with AI & Real-Time Decision Making

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