Transforming MarTech as Part of Wider Digital Transformation
Details
Join us for MarTech London on Wednesday, November 12th, at Mercure London Hyde Park, as we explore how leading organisations are driving real-world digital transformation, and how MarTech plays a pivotal role in making it happen.
Digital transformation isn’t just a buzzword - it’s a measurable shift that drives tangible business value when executed effectively. In this exclusive session, guest speaker, Jesal Shah, Product Owner – Group MarTech & Consent Strategy at Barclays, will share lessons from the frontlines of enterprise digital change.
This session will provide you with insights on how to:
- Translate strategic initiatives into measurable digital transformation outcomes
- Align MarTech, data, and consent strategies to drive business value
- Overcome common barriers to enterprise-wide transformation
- Leverage real-world lessons to accelerate adoption and impact
During this evening, hosted by Dexata and sponsored by IntentHQ, explore how leading organisations are translating strategy into action, overcoming challenges, and delivering measurable results through the alignment of MarTech, data, and consent strategy.
RSVP now to connect with fellow MarTech professionals and leave with practical ideas you can apply straight away.
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About Our Speakers
Jesal Shah | LinkedIn
Product Owner - Group MarTech & Consent Strategy, Barclays
About his talk: "Transforming MarTech as Part of Wider Digital Transformation"
Jesal will dive into the realities of implementing large-scale digital transformation - exploring how to balance technology, strategy, and compliance to achieve meaningful business outcomes. Expect insights drawn from hands-on experience in MarTech adoption, consent management, and enterprise strategy, offering actionable takeaways for marketers, technologists, and business leaders alike.
About Jesal: Jesal will dive into the realities of implementing large-scale digital transformation - exploring how to balance technology, strategy, and compliance to achieve meaningful business outcomes. Expect insights drawn from hands-on experience in MarTech adoption, consent management, and enterprise strategy, offering actionable takeaways for marketers, technologists, and business leaders alike.
About Jesal: Jesal Shah is a seasoned MarTech Transformation and Performance Marketing leader with extensive experience in Product Management gained through designing and implementing Martech strategies and roadmaps to deliver data driven and technology-enabled transformation of marketing strategies within large enterprises. With a focus on consent, customer experience, and digital innovation, Jesal helps organisations transform and harness their data and Marketing Technology effectively while ensuring alignment with regulatory requirements and business goals.