Transforming MarTech as Part of Wider Digital Transformation

Join us for MarTech London on Wednesday, November 12th, at Mercure London Hyde Park, as we explore how leading organisations are driving real-world digital transformation, and how MarTech plays a pivotal role in making it happen.

Digital transformation isn’t just a buzzword — it’s a measurable shift that drives tangible business value when executed effectively. In this exclusive session, guest speaker Jesal Shah, Product Owner – Group MarTech & Consent Strategy at Barclays, will share lessons from the frontlines of enterprise digital change.

This session will provide you with insights on how to:

• Translate strategic initiatives into measurable digital transformation outcomes
• Align MarTech, data, and consent strategies to drive business value
• Overcome common barriers to enterprise-wide transformation
• Leverage real-world lessons to accelerate adoption and impact

Many organisations have invested in the vision of digital transformation — but few have translated it into operational reality. The real blocker? It’s not the tech. It’s the messy middle where customer data, consent, process, and people collide.

Building on Jesal’s strategic overview, Lewis Longman-Jones, Global Solutions Director at IntentHQ, will offer a practical perspective on how leading enterprises are transforming their MarTech stack by unlocking the full potential of customer data — safely, ethically, and at scale.
Lewis will explore:

• Why most enterprise customer data strategies stall — and how to fix it
• How Edge AI unlocks real-time behavioral insight without moving personal data
• How Agentic AI can automate activation — but only if grounded in live, contextual signals
• Why adoption depends on transparency, process redesign, and upskilling — not just technology

This isn’t about future potential — it’s what’s working now. With the right operating model, enterprises can move beyond pilots and realise the performance gains their data promised.

Hosted by Dexata and sponsored by IntentHQ, this evening offers a unique opportunity to connect with fellow MarTech professionals, explore real-world strategies, and leave with practical ideas you can apply straight away.

RSVP now to secure your place.