How to Prepare a $1M ARR GTM for Your Startup

## About This Event

Are you building a startup and aiming to raise capital? Investors don’t just want ideas — they want to see how you’ll scale to serious revenue.
In this bootcamp session, we’ll show you how to design a Go-To-Market (GTM) strategy that can take your startup to $5M Annual Recurring Revenue (ARR) — a milestone that gets VCs to lean in.

## What You’ll Learn

• How to break down $5M ARR into realistic customer & pricing goals.
• Identifying your ideal customer profile (ICP) and beachhead market.
• Building a channel mix that evolves from early traction to scale.
• Crafting pricing, retention, and upsell strategies to accelerate ARR.
• The investor’s lens: why GTM is the slide that makes or breaks a pitch.

## Who Should Attend

• Pre-seed and seed-stage founders in SaaS, EdTech, FinTech, or tech-enabled businesses.
• Startups preparing to pitch VCs or accelerators.
• Founders serious about scaling revenue, not just building product.

## Session Outcomes

By the end of this workshop, you will have:A clear breakdown of what $5M ARR means for your startup.A defined ICP and early GTM strategy.A one-page GTM roadmap you can use in investor decks.