Developing AI Medical Products: Lessons from the Field

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AI technology, while exciting, is complex! Developing and launching AI medical devices is even more so. This dynamic discussion will be held with professionals involved in the development and launch of AI medical devices.

• Giovanna Fessenden-Fairbank, Counsel and Digital IP Specialist at Hamilton Brook Smith Reynolds
• Ali Devaney, Marketing Lead at Centaur Labs
• Pradeep Bokinala, CTO at Simbex
• Bill Reynolds, Vice President, Strategic Reimbursement and Commercialization at Argenta Advisors
• Ilsa Webeck, Director Commercialization Strategies at Simbex

This distinguished, highly accomplished panel will delve into the challenges of AI in the medical device space, commenting on the use of data, reimbursement pathway, IP considerations, market dynamics and more.
Event image generated with Microsoft Designer AI image generator: “AI technologies for use in medical technology” prompt

### Agenda (Eastern Time Zone)

• 5:00 – 5:30 PM Eastern Time: Pre-Forum Networking
• 5:30 – 6:30 PM Eastern Time: Forum Panel Discussion plus Q&A
• 6:30 – 7:00 PM Eastern Time: Post-Forum Networking / Meet the panelists

### Venue – Online – TICKETS FREE TO ALL

THE ZOOM LINKS WILL BE PROVIDED DURING REGISTRATION
AND AGAIN VIA EMAIL ON THE DAY OF THE FORUM
Panelists
Giovanna Fessenden-Fairbank, JD
Counsel & Digital IP Specialist
Hamilton Brook Smith Reynolds
Giovanna is a computer scientist, intellectual property attorney, and an AI and blockchain specialist. She has 20+ years of experience advising high-tech companies and startups in software patents, software product development, licensing, open source licensing, trademark branding, post-grant patent challenges, litigation, and intellectual property strategy. Giovanna is the executive producer of TEDx Berkshires and serves as an Officer and Board Member at the Berkshire Innovation Center.

Ali Devaney, MBA
Marketing Lead
Centaur Labs
Ali is passionate about building an innovative and trustworthy healthcare AI ecosystem. She currently leads marketing at Centaur Labs, the leading provider of expert feedback and data annotation solutions for healthcare AI. With a network of 58,000 ‘healthcare AI trainers’ and a gamified mobile app to incentivize and quality-control them, its research-backed methodology ensures high-quality annotation in as little as 24 hours.

Pradeep Bokinala, MS, MBA
CTO
Simbex
Pradeep is a seasoned technology leader specializing in wearable, medical device, and SaaS product development. With a strong foundation in software engineering, data processing, and global team scaling, he is passionate about using AI and data science to create sensor-based wearables that empower individuals, from patients to athletes, to achieve their goals. Currently, Pradeep serves as CTO at Simbex, a leading medical device and consumer health product design and development company.

Bill Reynolds
VP, Strategic Reimbursement & Commercialization
Argenta Advisors
Bill has more than 40 years of experience in the field of medical technology with a strategic focus on commercialization, reimbursement, and market access for medical devices, biologics, pharmaceuticals, molecular diagnostics, and related services. At Argenta, Bill is the leading voice on their strategic reimbursement team and a trusted strategic advisor to a broad range of executive teams. In addition to a deep understanding of complex health economics and outcomes research (HEOR) factors, his experience gives him a broad practical understanding of the clinical, financial, economic, and human issues that can create focused reimbursement strategies and solve reimbursement challenges.

Forum Organizer & Moderator
Ilsa Webeck, MBA
Director, Commercial Strategies
Simbex
Ilsa is the Director of Commercialization Strategy at Simbex and Founder of MedTech Strategies. She works with companies of all sizes to understand the product market fit and prepare for commercialization. With over 25 years of experience in the medtech space, she brings a wealth of information on the marketing and strategy needed to be successful in the industry.
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