Hear directly from the largest US Payers

Name: Hear directly from the largest US Payers
Start: 2025-04-22T16:15:00+03:00
End: 2025-04-22T18:15:00+03:00

Hosted By

Karen S.

Hear directly from the largest US Payers

Details

Last Chance to register for the webinar next week:
The webinar is free of charge, but registration is required: https://forms.gle/s13SLPxmk85EaSRJ9

An Unprecedented Opportunity to Engage with the Largest U.S. Payers and Renowned Experts
When: April 22nd 2025 16.15 - 18.00 IL time
Webinar: From Innovation to Adoption: Meet top PAYERS to Discuss the Importance of Early Payer Engagement & Market Access

Bringing groundbreaking health technology to market requires more than just FDA approval. It demands early payer engagement, strategic evidence generation, and a clear path to reimbursement. Too often, companies invest time and resources in meeting FDA regulatory requirements without addressing the distinct expectations of payers and clinicians, leading to costly delays and market access challenges. The data required for regulatory approval differs from the evidence payers and providers need to support coverage and adoption.
This webinar will provide critical insights from industry experts and payers, on how to navigate these complexities before misalignment derails success. We’ll explore the importance of Early Technology Evaluation, and how to generate the right evidence at the right time.
Our expert panel includes decision-makers from Blue Cross Blue Shield, Aetna/CVS and more who will share insider perspectives on reimbursement pathways, regulatory alignment, and how companies can proactively address payer and clinical requirements. Gain the knowledge and strategies needed to reduce time-to-market, avoid unnecessary costs, and accelerate adoption in a rapidly evolving healthcare landscape.

Confirmed speakers:
Dr. Leslie Levin, Chief Executive & Scientific Officer
Founder of EXCITE International, Dr. Levin launched the first premarket evaluation program, MaRS EXCITE, in 2011 to accelerate innovation adoption.

Dr. Robert McDonough
Chair of the EXCITE International Payers Advisory Committee and Senior Director for Clinical Policy Research & Development at Aetna/CVS.

Dr. Larry Simon
Medical Director at Blue Cross and Blue Shield of Louisiana, overseeing utilization management, reimbursement, and quality committees.

Dr. Raphael Hofstein
Life sciences consultant, EXCITE Board & Advisory Council member, former CEO of MaRS Innovation, and Chair of Clinical Trials Ontario. Past: VP marketing at Ecogen, President and CEO of Hadasit.

Brian Lewis, Director of Industry & Investor Relations
Health technology executive with 25+ years of experience, former CEO of Medtech Canada and senior leader at Genzyme & AstraZenecail Fraser Director, Advisor & Consultant. Board Member: Ontario Health, ICES, EXCITE, AGE-WELL & Sona Nanotech. Co-Chair C.D. Howe Institute Health Policy Council
The webinar is free of charge, but registration is required: [https://forms.gle/s13SLPxmk85EaSRJ9 ](https://forms.gle/s13SLPxmk85EaSRJ9)
*Excite is also a member of the FDA’s Early Payor Feedback Program
Who Should Attend?