Business Growth: SEO, Email Marketing, Cold Calling

Looking to grow your business in Columbus? Learn how with help from local experts in SEO, lead generation, email marketing, and cold calling.

Learn simple ways to increase your website SEO to get found and outrank your competitors. Also cover "proactive" lead generation for finding new customers using LinkedIn and other free online directories.

Learn how to generate interest by automating mass emails without ending up in spam or spending money on software. Also cover simple strategies for follow-up calls with people who "click" on your emails.

Website SEO, topics include:
- "Top of the funnel" calls to action
- Keywords
- Meta titles, descriptions, images
- Mobile speed test
- SCHEMA (structured data)
- Google My Business
- Backlinks
- Competitive review

Lead Generation, topics include:
- Company website
- LinkedIn
- Better Business Bureau
- Google
- Professional groups
- Competitors
- Fiverr

Email Marketing, topics include:
- Marketing vs. sales
- Signature
- Software review
- Gmail "Mail Merge"
- HubSpot "Sequences"
- Analytics

Cold Calling, topics include:
- "top-of-the-funnel" marketing
- Bypass gatekeepers
- Finding contacts
- Finding numbers
- Calling script
- CRM overview
- Deal tracking

Workshop leader Dustin Pearce is Director of Marketing at Makeshark Web Design in Worthington. Dustin has helped local companies increase SEO 414% and grow online sales by $500,000 annually. Previously Dustin helped build national brands like Hulu, Kroger, Huffy Bikes, and Orbit Gum.