Learn SEO, Google Ads & Reviews

Details

Looking to grow your business in Columbus? Learn how with help from local experts in Google SEO, online ads, and reviews. We will disect the 3 sections of a search engine results page and how to rank higher on each.

1. Organic Search, topics include:
- "Top-of-the-Funnel" Calls-to-Actions (CTAs)
- Keywords and Backlink Gap Analysis
- Meta Titles, Descriptions, Images, and SCHEMA
- Google My Business Listing

2. Local Search, topics include:
- Setting Up Review Email Template
- Industry Specific Review Platforms
- Having an Online Review Strategy
- Google My Business Reviews

3. Paid Search, topics include:
- Google Ads Vs. Google Ads Express
- Setting Up and Segmenting Campaigns
- Understanding Different Ad Types (Text, Map, Display, Video)
- Targeting Your Email Lists (Full Circle Strategy)

Workshop leader Dustin Pearce is a Digital Marketing Expert at Makeshark Marketing in Columbus, Ohio. Dustin has worked with local companies to increase SEO 414% and grow online sales by over $500,000 annually. Previously Dustin helped build national brands like Hulu, Kroger, Huffy Bikes, and Orbit Gum.