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What we’re about

My name is Francesca Maria Giobbi. I am 52 years old and have had the opportunity to design, produce, and sell shoes in 65 countries. Through this journey, I have spoken with more than 10,000 entrepreneurs in fashion, beauty, lifestyle, and wellness travel, gaining a deep understanding of the challenges that digitalization and globalization bring. Inspired by these insights, I decided to document those challenges and work on solutions.
I recently moved to Helsinki, a place rich in talented programmers, strong circular economy practices, world-class wellness products inspired by nature, and brilliant engineers.
I’m promoting this group because I believe innovation truly happens when ideas, business, and technology come together. Phygital Innovation is a space to connect entrepreneurs, innovators, and programmers — building meaningful collaborations that bridge the global and the local.

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