Name: Behind the Scenes of GenAI in Financial Services
Start: 2025-12-11T17:00:00+01:00
End: 2025-12-11T19:00:00+01:00
Location: Equals Clubhouse

[Get Your Tickets Here](https://www.eventbrite.nl/e/ai4all-amsterdam-circle-behind-the-scenes-tickets-1968282047589?aff=oddtdtcreator)

**Behind the Scenes of GenAI in Financial Services**

Join us for an inspiring session where **Michelle Gomes**, Global Product Manager at ING, shares **firsthand insights, learnings, and best practices** from ING’s GenAI journey - from boosting operational efficiency to driving data-driven innovation.

**What you'll learn**

* Real GenAI use cases and objectives
* How to measure success and evaluate impact
* Practical strategies for overcoming implementation challenges
* Actionable lessons you can apply in your own organization

**About the speaker**
**Michelle Gomes** is a seasoned product leader in banking and financial services with expertise in data monetization, advanced analytics, and AI-driven innovation. She combines technical depth with strategic leadership, supported by an Executive MBA from Rotterdam School of Management.

**Spaces are limited -** make sure to register using the link at the top.

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