Streamlining Social Media with AI

Social media can take a lot of time, especially when you are trying to come up with ideas, write posts, stay consistent, and adapt content for multiple platforms.
In this practical workshop, Jason McIntosh will demonstrate how AI can help turn a business website and existing content into a repeatable social media workflow.
You’ll see how AI tools can learn a business’s voice and audience, draft posts, repurpose content across platforms, and help organize a week of content more efficiently.
This class is designed for small business owners, nonprofits, and professionals who want to spend less time creating social media content while still keeping it useful, consistent, and on-brand.
You’ll learn a repeatable process for producing a week of content, how to guide AI so the results sound more like your business, and how to repurpose existing material instead of starting from scratch every time.
Jason will demonstrate the process using a real business, and attendees can follow along using their own materials.
What to bring:
A laptop, your website address, one existing piece of content, and a paid Claude account.
Schedule:
9:15 AM — Sign-in and light networking at CoWirk, Building 2, 6th Floor
10:00 AM–12:00 Noon — Class at the Conference Center, Building 3, Lower Level
Hosted at CoWirk at The Pyramids in Indianapolis.