GTM Planning to Execution, with AI

How do you manage a territory with 30,000+ potential accounts?

For Google’s Regional Sales Manager Tomer Frieder, the answer is equal parts disciplined GTM planning and smart AI enablement.
Tomer will break down how he turns an overwhelming landscape into a focused operating plan, filtering what matters, enforcing clarity, and building the kind of depth that moves deals forward.

On the agenda:

• Distilling 30k accounts into targeted “must-wins” at the rep and sub-region level
• Using AI to enforce cognitive focus and eliminate noise
• Developing meaningful prep habits and continuous learning in sales