About us
Sofia New Technology Meetup Group
A community for Sofia's advertising, media, marketing and startup professionals who want to stay ahead of what's changing in the industry.
Advertising is being reshaped fast: programmatic buying, data-driven targeting, AI-powered creative, new formats like in-game and audio ads, and creator and branded content on YouTube and social. This group is a place to talk about all of it with people who work with it every day.
Who it's for:
Agency teams (creative, strategy, media, account, production), media buyers and planners, brand and in-house marketers, publishers, content creators and the tech people who build the tools behind it all. Founders of marketing and all kinds of startups are welcome too.
What we talk about:
- New AI tools
- Programmatic advertising and media buying
- Data, targeting and performance marketing
- AI in creative production and campaign optimization
- Branded content, sponsorships and creator collaborations
- New ad formats and channels
- New startup opportunities
- Cross-border work between Sofia, Istanbul and beyond
What to expect:
Relaxed after-work meetups, short practical talks and lots of time to actually meet each other. No long lectures, no hard selling, just good conversations, new contacts and maybe your next partner or client.
Organized by a team from Istanbul's tech and media scene, with strong ties to Sofia.
Join us, come to an event and bring a colleague!
Upcoming events
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