Impact Metrics VS Vanity Metrics - with Brant Cooper

Register here:
https://www.eventbrite.fr/e/billets-impact-metrics-vs-vanity-metrics-with-brant-cooper-83296691647

With all the data available today, you can measure pretty much anything. But what's actually important and what does actually matter? Finding the right metric is hard. How do you know if your team is making progress?

Typically, leadership looks for a return on investment, while team members track work effort. Human beings optimize what they measure.

Choosing the wrong metric such as the total number of customers (vanity), team velocity or ROI, means you optimize on the wrong goal and you will fail. It doesn’t have to be that way.

Investors know that return on investment is years away, therefore they must have the ability to track progress toward the return. If we can’t measure money and we can’t measure team productivity, what’s left?

You have to think like a startup entrepreneur!

This highly actionable talk by Brant Cooper will present a step-by-step process for determining the right metrics to focus on. You’ll learn how to evaluate how customers behave throughout their journey, what tactics you might use to elicit that behavior, and how to measure their progress.
https://www.youtube.com/watch?v=hDl3SPFJweo

Brant Cooper
Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.

He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.

Franck Debane
Franck Debane has lived and worked extensively in Silicon Valley, London, and Paris. Engineering by training, he has co-founded 2 startups (one acquired) and worked for large companies such as AOL and the BBC. He mentors startups founders and helps corporate teams innovate by using Lean Startup, Design Thinking and Business Model Innovation.

He co-founded Tango, with the mission to inject the entrepreneurial spirit back into corporations and help businesses adapt to the changing world.