London #6: Creating flexible content and serving it to custom audiences

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Schedule

6:30 PM: Doors open. Have some food and drinks before the talks start.

7:00 PM: 🗣Dynamic Schema Generation for Changing Data Models - Stephan Schneider - Contentful

A GraphQL query tells you exactly what kind of data your page needs to render. But once you want to update that data, you're left alone with full entities in your admin panel. Let's re-use our query for a form that only allows editing the data used in the query.

7:30 PM: ⚡️Lightning Talk - Push Notifications Don't Suck - Zan Markan - Pusher

In the age where apps in every category battle it out against each other for conversion rates and session times, push notifications have become the de-facto way to generate repeat visits and therefore hitting those all-important KPIs. The end result? Billions of people annoyed by irrelevant notifications which are generally ignored. I believe we can do better.

This talk covers tips and tricks for better user targeting, showing relevant content, as well as styling them using the latest and greatest of Oreo’s APIs and best practices.

7:40 PM: 🗣 Building Flexible Content Models - James Sear - MMT Digital

James will discuss how to keep content flexible by breaking it down into blocks, which can be added to larger assemblies, using a static site built with Contentful and Gatsby as an example.

8:10 PM: 🗣 Matching Content to Custom Audiences - Riikka Helkkula and Joni Turunen - Frosmo

Riikka and Joni will talk about tagging content in Contentful to be served to different audience segments created using Frosmo.

8:40 PM: 👋 Meet other developers using Contentful

Comment with any questions! 😀

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Slack - https://www.contentful.com/slack/
Contentful Forum - https://www.contentfulcommunity.com/

Videos of Previous Meetups - https://ctfl.io/Dev-Meetup-Videos