**Beyond the Brand: Building Trust Through Values and Integrity**
In today's world, people don't just buy products or services - they buy into values. A brand's integrity, authenticity, and actions matter more than ever, especially for small creative and digital businesses building trust with clients and communities.
Join us for an engaging panel discussion exploring:

* Why brand integrity matters in the modern marketplace
* The importance of people behind the brand.
* How values like sustainability, inclusivity, and transparency shape customer decisions
* The risks of "greenwashing" or inauthentic branding
* How freelancers and small teams can build trustworthy brands without huge budgets
* What role creatives play in helping clients align actions with words.
* How do peoples buying choices based on values present an opportunity to smaller, independent brands.

Whether you're shaping your own brand or advising others, this conversation will spark new ideas on how to stand out in a world where integrity is currency.

**Meet our Panel:**
**Simon Iredale**
Simon has spent 25 years in the digital marketing world and prior to that around 10 working 'pre-digital' helping small, medium and enterprise businesses understand the opportunities digital can deliver. He is a founder at Motionlab and Motionlab Interactive, a group of creative, marketing and tech businesses that are founded on the obsession with data and results. Simon now runs his own digital transformation consultancy that helps entrepreneurs capitalise on the digital world.

Simon has also founded Aprana and Aprana Sounds - B2C retail business passionate about health, better products and wellness.

**Lynsey Thompson**
Lynsey is the Managing Director of Wash Studio, she brings over 22 years experience in the creative industries, helping businesses grow through smart design thinking. Wash Studio works with clients from startups to global brands and under my leadership, Wash Studio has become a versatile studio focused on branding, digital projects, and film.

Lynsey also co-founded the Artistry House in 2017, a hub for creativity and collaboration, in Lancashire. The Artistry House is a workspace, art gallery and event space, fostering collaboration within the creative community. Her dedication to Lancashire's creative scene proves that big ideas can thrive outside big cities!

**About Live Work Create**
Live Work Create is a regular event series hosted by Society1 in partnership with Creative Lancashire. Each carefully crafted event features a panel discussion around an interesting topic, with our panel participants sharing their thoughts and experiences, to inspire further thought and conversation.
The evening will start at 6pm. Refreshments will be provided and there will be an opportunity to meet and chat with other attendees before the panel discussion.
Live Work Create is supported by our friends at Creative Lancashire.
Creative Lancashire is a service provided by Lancashire County Council

**Getting there:**
Society1 is located on Cross Street, just off Winckley Square (PR1 3LT). It is easily accessible by bus and train.
If you need to drive, public parking is available at Fishergate Shopping Centre or Avenham Public Car Park. The Avenham multi storey car park closes at 8pm, so as this event runs later we advise that you park in the open air carpark opposite the multi storey or on the streets around us.
*Note: These events might be photographed and this content will be used in future marketing for Society1.*

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