What Is "Professional Branding" Really About
Details
There is much written about “professional/personal branding”. You won’t have any problem finding great resources about the topic. But having a great professional brand is not enough. It won't guarantee that you'll land a position with high quality teams. In fact, it can hurt you and your career. Find out why.
We’ll cover
• Personal vs. professional branding
• I'm on LinkedIn... so what?
• I'm well connected... so what?
• Perception vs. reality
• When does branding apply?
• Professional branding seen by a manager
• How can your professional brand hurt your career?
• Living your professional brand is hard
• The Eulogy resume
Audience
• Any human being that wants to advance her/his career
About Richard Charette
Richard is AVP at Wells Fargo and co-leads a digital design group. Having served as a veteran of the Canadian Forces (RHRC, PPCLI and JTF2), Richard is passionate about leading high performance teams & professionals. He founded the High Performance (Special) Teams Meetup to address the needs of professionals who want to
- better themselves to become the best professionals they can be to deliver exceptional outcomes,
- build valuable rewarding careers, and
- become leaders of high performance teams.
In his spare time, Richard is a professional bagpiper, leads a pipe band in Charlotte, is a volunteer firefighter and mentors several young professionals. He's an avid Brazilian Jiu Jitsu practionner and chases GORUCK challenges.