What Is "Professional Branding" Really About

There is much written about “professional/personal branding”. You won’t have any problem finding great resources about the topic. But having a great professional brand is not enough. It won't guarantee that you'll land a position with high quality teams. In fact, it can hurt you and your career. Find out why.

We’ll cover

• Personal vs. professional branding

• I'm on LinkedIn... so what?

• I'm well connected... so what?

• Perception vs. reality

• When does branding apply?

• Professional branding seen by a manager

• How can your professional brand hurt your career?

• Living your professional brand is hard

• The Eulogy resume

Audience

• Any human being that wants to advance her/his career

About Richard Charette

Richard is AVP at Wells Fargo and co-leads a digital design group. Having served as a veteran of the Canadian Forces (RHRC, PPCLI and JTF2), Richard is passionate about leading high performance teams & professionals. He founded the High Performance (Special) Teams Meetup to address the needs of professionals who want to

1. better themselves to become the best professionals they can be to deliver exceptional outcomes,

2. build valuable rewarding careers, and

3. become leaders of high performance teams.

In his spare time, Richard is a professional bagpiper, leads a pipe band in Charlotte, is a volunteer firefighter and mentors several young professionals. He's an avid Brazilian Jiu Jitsu practionner and chases GORUCK challenges.