What we’re about
Bring your marketing and business questions, and share your stories. This group is all about collaboration and the open exchange of ideas and experiences. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings extensive experience in marketing and analytics and will help guide the discussion or mediate as needed. Each meeting includes a list of suggested topics to steer the conversation, but we're free to follow the theme or take it in new directions.
How the Meetup Will Flow
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.
DISCUSSION TOPICS PER EACH SESSIONS:
01. Audience segmentation
02. Attribution of marketing channels
03. Campaign optimization (A/B)
04. Ad campaigns: performance by platform and risks
05. Automation (emails, ads, lead scoring, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Data Storage and security
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage
24. Conventions
25. Risks and risk management
26. Discuss scaling issues
