Marketing Technology & Business Alignment Meetup

Details

Bring your marketing and business questions, and share your stories. This group is all about conversations and the open exchange of ideas and experiences. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host has extensive experience in marketing and analytics and may support the discussion and provide insights as needed. Each meeting includes a list of suggested topics to steer the discussion, but we're free to follow the theme or take it in new directions.

Please RSVP for clarity and to be updated in case we change the location.

LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).
DAY and TIME: Saturday, May 24 2025, at 10:00 AM
FB: https://fb.com/meetupmartech/

HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.

DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
NEXT SESSION - May 31: 03. Campaign optimization (A/B)
04. Ad campaigns: performance by platform and risks
05. Automation (emails, ads, lead scoring, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Data Storage and security
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage
24. Conventions
25. Risks and risk management
26. Discuss scaling issues