HKSTP Mentor Sharing - Managing Luxury Brands in the AI Era

[ Exclusive for HKSTP Park Companies. Register Here! ]

Join us for a captivating session featuring Mr. Howell Wong, Regional Transformation & Omnichannel Director of Christian Dior Couture. In an era where AI is reshaping industries, Howell will dive into the dynamic world of luxury brands and the challenges they face today.

With extensive experience in luxury brand management, Howell will explore the current challenges that luxury brands are grappling with in today's fast-paced. He will also discuss how these brands are leveraging AI to navigate obstacles and seize new opportunities, while sharing insights into the hesitations luxury brands have regarding AI integration.

The event will feature a dedicated Q&A forum moderated by our Assistant Director focusing on AI-related account management, Ms. Annie Chung. She will pose questions that startups want to ask Howell, providing attendees with valuable insights and perspectives.

This is your chance to deepen your understanding of the intersection between luxury branding and technology. Don’t miss out on this exclusive opportunity—secure your spot today and elevate your strategy in the luxury market!

Date: 22 Jan 2026 (Thu)
Time: 15:00 – 17:00 (Registration starts at 15:00)
Venue: ARENA, G/F, Building 19W, HKSTP

Speaker
Howell Wong, Regional Transformation & Omnichannel Director, Christian Dior Couture
Howell Wong is a seasoned business transformation and omnichannel leader based in Hong Kong, known for bridging luxury retail heritage with cutting-edge digital innovation. With over two decades of international experience, he has driven large-scale transformation across telecommunications, advertising, and premium retail groups, including LVMH and SMCP, before taking on regional digital & omnichannel leadership at Christian Dior Couture. His work focuses on redefining ways of working, orchestrating seamless online-to-offline customer journeys, and building data-driven operations that enhance both commercial performance and client experience.

Beyond his corporate responsibilities, Howell actively contributes to the industry as a speaker, judge, and advisor, sharing perspectives on consumer-centric creativity, digital commerce, and unified retail experiences with business schools, industry bodies, and marketing awards panels. He holds an Executive MBA from Imperial College Business School in the UK and serves as a board advisor and entrepreneur, reflecting his broader interest in governance, innovation, and organizational change.

Event Rundown
15:00 – 15:15 Registration Open
15:15 – 15:30 ARENA Tour
15:30 – 16:00 Sharing Session
16:00 – 16:20 Q&A Forum – Mr. Howell Wong, Moderator: Ms. Annie Chung, Assistant Director, Programme Management, HKSTP
16:20 – 16:30 Open Floor Q&A
16:30 – 17:00 Networking

Quota is limited, and the registration is on first-come, first-served basis.
For enquiry, please send to mentorship@hkstp.org.

⚠️ Important registration notice
RSVPing on our platform does not register you for the event.
To secure your place, please register via the above link.