Full-Funnel Mastery: Leveraging Google Ads & WhatsApp for Growth

​Google Ads x WhatsApp: The Full-Funnel Growth Workshop
​🎟️ Tickets: HKD 120 per person
​Driving high-quality traffic to your website without a solid strategy won't guarantee brand growth. To truly scale your business, you need a seamless journey from the first click to the final conversation. Join Digital Nomads Hong Kong and WATI for an intensive workshop that bridges the gap between high-intent search traffic and personalised, high-converting communication. We will explore how to build a robust full-funnel strategy by pairing the unmatched reach of Google Ads with the direct engagement power of WhatsApp, turning prospects into loyal customers.
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🎯 Who Should Attend

• ​Business Owners wanting to maximise their return on ad spend and streamline customer communication.
• ​Marketing Managers looking to integrate top-of-funnel acquisition with bottom-of-funnel lead nurturing.

​🚀 Key Takeaways

• ​Seamless Funnels: Understand how to build a cohesive conversion funnel that transitions smoothly from search to chat.
• ​High-Intent Ads: Master the fundamentals of setting up Google Ads campaigns specifically designed to drive WhatsApp conversations.
• ​Smart Automation: Use WATI to engage and move leads instantly.
• ​ROI Tracking: Measure exactly how chat impacts your bottom line.

​📋 Workshop Outline

• ​Module 1: The Full-Funnel Philosophy
• ​The shift towards conversational commerce.
• ​Deconstructing the funnel: Where Google Ads and WhatsApp fit in your strategy.
• ​Module 2: Top of the Funnel – Google Ads
• ​Capturing intent: Search Ads.
• ​Crafting compelling ad copy and extensions that drive direct messaging.
• ​Setting up Click-to-WhatsApp campaigns.
• ​Module 3: Bottom-of-funnel
• ​Optimising WhatsApp profiles and catalogs.
• ​Module 4: Integration
• ​Seamless tracking and strategy teardowns.

​Turn clicks into customers. RSVP today!

Register here: https://www.facebook.com/events/1672159717113975