Human Perception | Innovation Workshop

In-person workshop or zoom-meeting
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How can implicit research define perception? How can an empiric and predictive lens change perception?

Understanding perception is vital for all of us when designing products, websites, or ads. Human (visual) perception and first impressions are the basis for many further steps. With the help of eye-tracking, the eye square System 0 Tribe will demonstrate information processing in its very early stages as well as the difference between implicit and explicit processes.

In this workshop, you will understand the effects of perception using eye-tracking in the Kunsthalle art gallery. The workshop is designed to give you an up-close understanding of System 0 studies!

Speakers:

• Madeleine Makaranets (Research Consultant, eye square)
• Garrit Güldenpfennig (Data Analyst & Project Manager, eye square)

The workshop will be streamed and accessible at the following link:
https://eye-square.zoom.us/j/86588568326?pwd=bzNsODhjMFg4bU5MYTRjME1uYklzdz09
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We want you and other guests to stay healthy during the pandemic. That's why we promote healthy behavior that reduces spread.

Please make sure that you bring either a complete COVID-19 Vaccination Certificate or proof of negative COVID-19 Antigen test result conducted within the last 24 hours. You can also make use of the public testing station at Schlesische Str. 29 at the main street, 100m from the venue.