Human Experience Sustainability and Products | Innovation Workshop

In-person workshop or zoom-meeting
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Human Experience Sustainability and Products: The question around buying ethically.

Is there a right way to build a sustainable brand and how do people perceive sustainable branding?

In this workshop, you can expect to have a dialogue around what makes a green brand. By the end of the workshop, you will understand what are the characteristics of a suitable product by playing with the package design.

Expect to build your package based on conversation and research!

Speaker:

• Katharina Tanneberger (Research Consultant Shopper Experience, eye square)
• Isabella von Mengden (Research Consultant Brand & Media Experience, eye square)

Special Guest:
Dr. Evmorfia Karampournioti (Institute of Marketing and Management of the Leibniz University Hannover)

The workshop will be streamed and accessible at the following link:
https://eye-square.zoom.us/j/83955376953?pwd=Z0dWRU93M1BkSTFDQlludlRYbGNlZz09
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We want you and other guests to stay healthy during the pandemic. That's why we promote healthy behavior that reduces spread.

Please make sure that you bring either a complete COVID-19 Vaccination Certificate or proof of negative COVID-19 Antigen test result conducted within the last 24 hours. You can also make use of the public testing station at Schlesische Str. 29 at the main street, 100m from the venue.