Berlin Memex Conference 2026 | Attention in the Age of AI

AI is producing a huge volume of content like never before, and so understanding human experience and attention is now crucial.
AI is creating an incredible amount of content in a rapidly evolving digital world. Social media posts, Reels, and videos; shopping reviews and product descriptions; and, of course, advertising—all of these make it essential to understand genuine human experience and attention in your marketing and market research.

With the theme “Attention in the Age of AI: Redefine Human Experience in the New Era of AI,” we are once again hosting our own Memex Conference in Berlin this year to bring together researchers from the fields of user experience, media research, shopper research, science, and the arts.

Register here:
https://www.memex-conference.com/

Our speaker lineup on September 17 will focus intensively on the possibilities of AI in marketing and research and will highlight the profound impacts on our perception, meaning-making, and human attention in selected presentations.

Check out the program here:
https://download.eye-square.com/web/m/Memex_Berlin26_Program.pdf

Memex Conference Berlin offers you:

• Direct exchange with thought leaders: Through our guest speakers, you’ll gain diverse perspectives from renowned experts on our conference theme and the immediate effects of the current transformation on the human experience and a better understanding of the new AI landscape.
• Get Practical insights based on real data from actual research contexts: eye-tracking data, behavioral signals, user experience insights, and implicit measurements from studies on shopping, social media, and traditional media.
• Expert tips for your daily work: We address real-world challenges—How can you capture and retain the attention of consumers and users in an AI-dominated era? How do you build genuine human connections and personalized experiences to respond to change and influence where and how customers discover, decide, and buy?

Join us for an inspirational conference to get a clear understanding of the current digital communications environment and learn more about tools to enhance the human experience of your brand or products, attract more attention, and successfully position your brand in a disruptive market!