Melbourne Hubspot Users Group Meetup Group

HubSpot at the Hub - Couldn't get to UNBOUND in Boston in September - don't worry, we're bringing you to highlights right here in Melbourne.

## HubSpot UNBOUND 2026 Melbourne Debrief

Join us in person for Melbourne’s first HubSpot community event of 2026 - built for and driven by the HubSpot community. Be part of the inaugural event for what we hope will become a regular series of community gatherings throughout 2027 and beyond.
We'll bring together existing HubSpot customers and solutions partners, HubSpot team members and organisations considering HubSpot. It’s an opportunity to learn how others are using the platform, exchange practical advice, discuss the “dos and don’ts”, provide feedback and build connections across Melbourne’s growing HubSpot ecosystem.
For our first event, sponsoring partner Integral will be joined by HubSpot Solutions Expert Kye Bessant to unpack the most important announcements and ideas from UNBOUND 2026. The discussion will explore topics like:

• putting AI agents to work across marketing, sales and service;
• building an AI-enabled go-to-market strategy;
• using CRM data to make smarter decisions;
• improving segmentation and personalisation with Breeze;
• adapting content and marketing for AI-powered search; and
• the newest capabilities available across the HubSpot platform.

Kye will also present a live demonstration of selected HubSpot features, giving attendees a practical look at how the latest tools can be used.
This will be followed by a fireside conversation between Integral’s Rob Ryan and Kye, exploring what HubSpot users should be preparing for as we head into 2027. Attendees will have the opportunity to ask questions, share their experiences and provide direct feedback to the HubSpot team.
The program will conclude with a short customer case study from Queensland Tourism Industry Council. Networking drinks will follow, giving everyone the chance to continue the conversation and connect with other members of the community.
Who should attend?
This event is open to:

• existing HubSpot customers and users;
• HubSpot solutions and technology partners;
• marketing, sales, service and digital leaders;
• organisations considering HubSpot; and
• anyone interested in AI, customer experience and the future of the HubSpot platform.

Eventbrite Details: https://www.eventbrite.com.au/e/hubspot-at-the-hub-melbourne-unbound-2026-debrief-tickets-2002924023672?aff=oddtdtcreator#location

Whether you’re an experienced HubSpot user or just beginning to explore the platform, we’d love to welcome you to Melbourne’s first HubSpot community event.