Analysis & Reporting - Melbourne SEO Meetup

Note: Venue Changed to Revolver Co-Working space on Chapel St. Google map here:
https://goo.gl/maps/tDYrYcRcBME2 ­

Analysis & Reporting - Sam Partland

Digital Search Manager - http://realestate.com.au

Digital Strategist - http://www.imforsmb.com

Knowing how to effectively SEO a website is one thing, but being able to at accurately attribute results of your activities is another. With Google forever increasingly holding back organic search data, it is becoming even more difficult to measure results. I would like to show you how to analyse some of the data sources available, and how to present it in useful and meaningful dashboards using Excel. I will run though:

Keyword Research Presentation

Efficient categorisation of keyword research and presenting it in a way clients & stakeholders will love.

Weighted Ranking Reports

Establish the true value of the rank movement for a keyword by combining search volume and a Click Through Rate (CTR) model.

Opportunity Analysis

Learn how to show the approximate value of ranking for a set of keywords and be able to effectively understand where the most opportunity lies.

Google Analytics

Export your data, and properly analyse in Excel. Easily segment your data, and see trends in your own / your client’s performance.

This session will be aimed at giving you an overview of what’s possible, along with basic mentions of the Excel features used. I won’t be spending in depth time on each step to create these reports as that will take a lot longer than the time available. Templated reports will be made available after the session so you will be able to work off of them.

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SEO News by Saijo George

SEO Strategy Director - Supple (https://www.supplesolutions.com.au)

Saijo George will run you through all the monthly changes impacting SEO, SEM and Social. This talk is ideal for current or aspiring Digital Marketers, SEOs, SEMs, Social Media Managers, etc. It will give you a quick refresher on all the changes impacting digital marketing. Notes will be available on : http://tldrmarketing.com

You can find him on : Twitter (https://twitter.com/Saijo_George) / Linkedin (https://au.linkedin.com/in/saijogeorge) or his blog (http://saijogeorge.com/)

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Each month we hold a beginner SEO workshop aimed at newcomers to SEO and online marketing. There aren't any prerequisites, but we're assuming you have your own website, manage one or are at least keen to learn. Questions are very welcome.

Please note: the main SEO Meetup time starts at 6:15 - 6:30, the beginner session starts beforehand from 5:00 - 6:00.

The Meetup is upstairs, if you're having trouble finding us, please ask the bar staff.

A reminder that we are located upstairs, but feel free to ask the staff if you can't find the stairs.