SEO Collective for Melbourne SEO Meetup 4th July 2023

SEO Analytic Explored! Pragyanshu Labh showcases how to measure & gain insights for search. Free refreshments, networking, & SEO insights!

Make sure to RSVP and grab your ticket!

The Melbourne SEO Collective welcomes you to our July SEO meetup! This event promises a wealth of SEO insights, networking opportunities, and tasty food and drinks on the house.

Remember to RSVP and secure your spot!

### Hosts:

Peter Macinkovic - SEO Lead at Easygo Gaming
Peter Mead - Senior SEO Consultant
Nik Ranger - Senior SEO Consultant

### Running sheet:

• 6pm - 6.30pm: Arrival, Food & Drinks: Launchpad Coworking Space, 132 Cremorne St, Cremorne.
• 6.30pm: Introduction to SEO Collective, Speakers
• 6.30pm-6.55pm: SEO News, including Algorithm Updates, Google Indexing Issues, and more.
• 6.55-7.00pm: Brief Intermission
• 7pm - 7.45pm: Keynote Presentation by Pragyanshu Labh!
• 7.45pm - 8.00pm: Q & A
• 8.00pm: Networking

RSVP now and be there!

### Keynote Presentation:

Delving Deeper into SEO Analytics: This month, we take a comprehensive dive into the multifaceted world of Digital Analytics. Pragyanshu Labh will present in his keynote ways to illuminate the four types of analytics - descriptive, diagnostic, prescriptive, and predictive - and their pivotal role in SEO and GSC.

In continuing the theme of career advancement in SEO from our last talk, we'll also introduce the power of Google Looker dashboards, with hands-on guidance on how you can create these yourself. This all-encompassing look at SEO Analytics aims to equip you with the tools necessary to excel in this ever-evolving domain.

Remember, in a field like SEO, staying on the cutting edge of knowledge is key to success. Join us and take the next step in mastering your SEO analytics toolkit.

### Sponsor Spotlight: Screaming Frog

We're proud to introduce our sponsor for this month's meetup - Screaming Frog, a household name in the SEO world. Known for its renowned Spider Web Crawling software and Log File Analysis, Screaming Frog offers tools that are indispensable to anyone diving into the depths of SEO Analytics.

The Screaming Frog SEO Spider tool is the virtual detective you need in your SEO arsenal, providing a unique perspective on your website's performance by crawling through webpages just like a search engine does. It allows you to take an exhaustive look at your website and uncover opportunities for improvement.

Meanwhile, their Log File Analyzer brings clarity to the often overlooked goldmine of server log files, enabling you to spot critical SEO issues and provide insights for optimisation.

Whether you're exploring the four types of digital analytics, crafting your Google Looker dashboards, or refining your overall SEO strategy, Screaming Frog’s tools serve as invaluable companions on your journey.

So, why not take advantage of this chance to delve deeper into what Screaming Frog has to offer? Come join us and take your understanding of SEO Analytics to a whole new level!

### Organisers:

• Regan McGregor - LinkedIn
• Dejan Mladenovski - LinkedIn
• Nik Ranger - LinkedIn
• Peter Mead - LinkedIn
• Paula Glynn - LinkedIn
• Peter Macinkovic - LinkedIn

### Background:

The SEO Collective, originally an offshoot of the Melbourne SEO Meetup, has blossomed into a vibrant hub for SEO enthusiasts to share ideas, discuss strategies, and establish connections.
Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.
Whether you're a seasoned SEO consultant, a business owner keen to enhance your digital acumen, or a member of a larger agency, you'll find value in the SEO Collective Meetup.

RSVP now via Eventbrite to secure your free ticket!