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Under the Hood of CDP and Personalise

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Under the Hood of CDP and Personalise

Details

Curious about the how, what and why of Sitecore CDP and Personalise? If so this event is for you - take a look under the hood of these composable platforms and see where Sitecore can take you.

Agenda

5.30 PM - Welcome, Drinks and Networking

6.15 to 7.00 PM - Session 1 - The Composable Customer

How Sitecore’s new platform and strategic direction impacts customer and digital experience, what developers and marketers are now expected to enable.

Join Sitecore experience veteran and 5-time Strategy MVP Greg Baxter and Aceik's Digital Strategy Lead, Cade Whitbourn, for a journey across the Sitecore composable ecosystem as we create “in the moment” experiences that guide the customer across XM, Sitecore Send, Personalise and CDP.

7.00 – 7.15PM Intermission – Networking, Drinks and Food

7.15 – 8.00PM Session 2 - Deep Dive into Sitecore CDP and Personalize

With Sitecore’s shift toward a composable architecture which places huge emphasis on accurate and real time digital customer’s experiences, Deloitte is taking one of their clients on a journey to consolidate and unify their customer data, interactions and content performance onto Sitecore CDP and Personalize.

Join Deloitte in a technical deep dive with CDP and Personalize and why technical folks believe making the switch is the sensible approach. Finally, learn on Deloitte’s customer use case to take their customer forward on to creating personalised experiences with the use of CDP and Personalize key features.

Technical Lead & Senior Specialist Lead at Deloitte Digital, Adrian Liew
will use his 9+ years of Sitecore technical expertise to walk you through what it takes to utilise Sitecore CDP.

Its been too long since we got together - lets make a night of it!

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Deloitte Digital
477 Collins St · Melbourne, VI