mercari GEARS 2025

⭐ Please sign up from the link below to confirm your attendance.
https://mercari-gears-2025.eventbrite.com/

- Experience Mercari's Engineering Today

mercari GEARS 2025 is a tech event that invites you to experience the culture and technical challenges of Mercari's Engineering Organization first-hand.

More than a series of information-sharing sessions, the event is a place for engineers to meet, share their experiences, and create new opportunities through interaction.

The theme of this year's event is "Mercari's Engineering Today." We'll share our past technical challenges as well as the cutting-edge innovations of Mercari Group's engineering organization, where we are constantly evolving to become an AI-native development organization.
With this event, we hope participants will interact directly with Mercari's engineers and get inspired to create new ideas.

Please refer to the event website for more details.

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📌 How to Participate
This event is conducted onsite only (no online streaming)
Please sign up from the link below to confirm your attendance.
https://mercari-gears-2025.eventbrite.com/

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📌 Overview
Event Date: Nov 13th (Thu), 2025, 11:00-18:00
Venue: TODA HALL & CONFERENCE TOKYO
Attendance fee: Free
The latest information will be announced on X（@MercariGears）.
Hashtag: #mercarigears2025

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📌 List of Contents

- PASSION Stage

• 12:00-12:15 Welcome talk (JA)
• Presenter: keigow , motokiee
• 12:15-12:45 Keynote (JA)
• Presenter: Shunya Kimura
• 13:00-13:20 Techniques for Reliable Code Generation Using AI Agents (EN)
• Presenter: Lukas Appelhans
• 13:30-13:50 The Foundations of AI: Building the Invisible Force Behind Our Products (JA)
• Presenter: Sho Akiyama , Andre Rusli
• 14:15-14:55 Building Foundation for Mercari’s Global Expansion (JA)
• Presenter: deeeeeeet , yanolab
• 15:15-15:35 The Past, Present, and Future of Anti-Phishing Measures at Mercari (JA)
• Presenter: kokukuma
• 16:00-16:40 The Future of Platform in the Age of AI (EN)
• Presenter: shok , Marco Ganci , Anri Digholm , Raphael Fraysse
• Facilitator: Michael Galloway
• 17:00-17:40 Backend Standardization with MCP (EN)
• Presenter: Katie Hockman, tae
• 17:50-18:00 Closing (JA)

- GROW Stage

• 13:00-13:40 Leader’s Talk: Moving Fast Without Breaking Things (EN)
• Presenter: Carlos Donderis, Brad Ellis
• 14:15-14:35 Transforming customer engagement with Google Customer Engagement Suite (JA)
• Presenter: Peranikov
• 14:45-15:05 PJ Aurora’s Vision and Automated UI Quality Evaluation Agents (JA)
• Presenter: Yasukuni Asuke
• 15:15-15:35 Why Mercari Said No to No-Code: Leveraging LLMs to Reduce Internal Inquiry Response Work by 60% (JA)
• Presenter: SAKU , Tomoyuki Nishimura
• 16:00-16:40 The Journey to AI-Native: Driving Company-Wide Adoption Through Data and Practice (JA)
• Presenter: Kengo Fujishiro, Shunta Komatsu, Seita Uchiumura
• 17:00-17:30 Lightning Talks
• LT-1 TBD (JA) / kuu
• LT-2 Database Challenges in Microservices Development: What We Learned From Our GitHub Repositories (JA) / Tomoyuki Koyama
• LT-3 Specs to Code with Coding Agents: Where Do Engineers Come In? (JA) / Toshiki Kawamura
• LT-4 Mercari Ads Optimizations For Profitable Revenue Stream (EN) / Kumar Abhinav
• LT-5 Exploring LLM-Driven Formal Verification for Robust Continuous Integration of Services (EN) / Cheng-Hui Weng
• LT-6 Evaluations for LLM Apps (EN) / jd

- MECHANISM Stage

• 13:00-13:20 Product Implementation of LLMs in Mercari Hallo (JA)
• Presenter: arr0w
• 13:30-13:50 Mercari's Approach to Achieving 100% Migration from Fastly to Cloudflare (JA)
• Presenter: hatappi
• 14:15-14:35 The Invisible Backbone: AI-Native Observability for Modern Platforms (EN)
• Presenter: Vaibhav Khurana
• 14:45-15:05 Running 1000 End-To-End Web Tests Daily (EN)
• Presenter: Gleb Bahmutov
• 15:15-15:35 Mercari's Internationalization Journey (EN)
• Presenter: Aymeric Chalochet
• 16:00-16:20 "EGP - Mercari’s CRM Platform: Built Once, Powering Many How our BE×FE team created a cross-company, productized platform, B2B-ready by design" (EN)
• Presenter: Rupesh , ben.hsieh
• 16:30-16:50 Securing the Future of Workflow Automation and AI Agents (EN)
• Presenter: simon , danny
• 17:00-17:20 A New Era of Data Utilization Driven by AI/LLMs: Creating an Analytics Platform for Humans and Data Analysis AI Agents to Collaborate (JA)
• Presenter: na0 , kobaken