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March 24, 9am ET, intimate Q&A with Gil Bashe, author of the Amazon #1 top seller "Healing the Sick Care System: Why People Matter- A Human Centered Blueprint for Fixing What Medicine Forgot".
Interviewed by Levi Shapiro, Founder, mHealth Israel.

URL to access: Zoom link to come.

At a time when health care feels more complex, costly and disconnected than ever, "Healing the Sick Care System: Why People Matter" arrives with a clear message: the system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve. This book challenges leaders across health, life sciences, technology and policy ecosystems to rethink how care is designed, delivered, and experienced. Drawing on a career that spans battlefield medicine, health policy, patient advocacy, private equity, global agency leadership and caring for a daughter with chronic illness, Bashe offers a rare, inside-out perspective on why well-intentioned systems increasingly fail patients and physicians alike.

Healing the Sick Care System is not a critique from the sidelines. It is a call to action grounded in lived experience, hard data and deeply human stories. Bashe reframes health not as an industry problem to be optimized, but as a shared human enterprise that must be rebuilt around trust, empathy, prevention and partnership. He speaks from the experience of a seasoned health communication executive and as a parent of a young adult with a rare disease.

Throughout the book, Bashe rejects false choices: purpose versus performance, innovation versus empathy, markets versus humanity. Instead, he shows how systems built around people perform better, scale faster and earn trust and why this perspective is the vanishing ingredient in health reform.
Join the discussion with Gil Bashe, author of "Healing the Sick Care System: Why People Matter" available on Amazon in hardcover, paperback, and Kindle), Tuesday, March 24th, 9am ET.

About the Author
Gil Bashe is Chair Global Health and Purpose at FINN Partners, one of the world's largest independent communications agencies. A former combat medic turned award-winning health communications leader, he has shaped the field across global agencies, trade associations, and private equity ventures. Recognized by PM360 with a Lifetime Achievement Award, named among PRWeek's Top 30 Most Influential People in Health PR, honored as an MM&M Top 10 Innovation Catalyst and tapped as a PRovoke Media Top 25 Innovator, Gil serves on the boards of the American Diabetes Association and the Marfan Foundation. He is editor-in-chief of Medika Life and a Galien Foundation Prix Galien Award Judge. His mission is simple: rebuild a health system that remembers its humanity.

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