March 24 (virtual): Book Talk and US Strategy with Amazon Best Seller, Gil Bashe

March 24, 9am ET, intimate Q&A with Gil Bashe, author of the Amazon #1 top seller "Healing the Sick Care System: Why People Matter- A Human Centered Blueprint for Fixing What Medicine Forgot".
Interviewed by Levi Shapiro, Founder, mHealth Israel. Register HERE or via LUIMA

URL to access: https://finnpartners.zoom.us/webinar/register/WN_aFKOs5gJRh-HCk6WJoTBaw

About the Event: Join us on March 24 for an intimate virtual Q&A with Gil Bashe, author of Healing the Sick Care System: Why People Matter, which reached Amazon’s #1 New Release in Health Policy & Public Health for eight consecutive weeks and is now on the bestseller list.

Interviewed by Levi Shapiro, Founder of mHealth Israel, this session will go beyond a traditional book talk. It will serve as a strategic conversation for global health innovators, entrepreneurs, and investors seeking to understand how to successfully enter and scale within the U.S. healthcare market.

At a time when healthcare feels increasingly complex, costly, and fragmented, Healing the Sick Care System argues that the system is not failing due to lack of innovation or capital, but because it has drifted away from the people it exists to serve. Bashe challenges leaders across health, life sciences, digital health, and policy ecosystems to rethink how care is designed, delivered, and experienced.

Drawing on a career spanning battlefield medicine, health policy, patient advocacy, private equity, global agency leadership, and personal caregiving for a daughter with chronic illness, Bashe offers a rare, inside-out perspective on why well-intentioned systems often struggle to translate innovation into impact.

For international health innovators, the U.S. presents both extraordinary opportunity and formidable complexity. In this discussion, Bashe will explore:

• What global companies must understand about the U.S. healthcare ecosystem before entering
• Why trust, relationships, and stakeholder alignment are as critical as technology
• How to navigate policy, payer, provider, and patient dynamics
• Why human-centered strategy is not “soft”, but essential for scaling in America
• How purpose-driven leadership accelerates credibility and market adoption

Healing the Sick Care System is a call to action grounded in lived experience, data, and deeply human stories. Bashe reframes health not as an industry to optimize, but as a shared human enterprise that must be rebuilt around trust, empathy, prevention, and partnership.

This conversation will offer practical guidance for founders, executives, and global innovators seeking not only to enter the U.S. market, but to do so in a way that earns trust, builds influence, and delivers measurable impact.

About the Author
Gil Bashe is Chair Global Health and Purpose at FINN Partners, one of the world's largest independent communications agencies. A former combat medic turned award-winning health communications leader, he has shaped the field across global agencies, trade associations, and private equity ventures. Recognized by PM360 with a Lifetime Achievement Award, named among PRWeek's Top 30 Most Influential People in Health PR, honored as an MM&M Top 10 Innovation Catalyst and tapped as a PRovoke Media Top 25 Innovator, Gil serves on the boards of the American Diabetes Association and the Marfan Foundation. He is editor-in-chief of Medika Life and a Galien Foundation Prix Galien Award Judge. His mission is simple: rebuild a health system that remembers its humanity.